Vacation Rental Marketing Strategy
Ready to take your vacation rental beyond the hypersaturated listing websites? ColorMyBnb gives you a roadmap for expanding your digital presence beyond Airbnb, Vrbo, and so on. Whether you just want a solid social media strategy for your Airbnb or you want to create a direct booking website, we’ll help you grow.
Get a digital marketing strategy to increase your bookings and income today.
Expand Your Web Presence
Reach more potential guests across the web for your vacation rental. Our strategic website & social media services for vacation rentals will open up endless marketing opportunities for you.
Our goal is to help you get more eyes on your vacation rental to increase direct bookings, income and marketing opportunities.
Vacation Rental Social Media Strategy
In today’s market, an Airbnb listing isn’t enough. The most successful Airbnb’s and vacation rentals use a strategic approach to social media to further showcase their brand, increase demand and reach more people.
Get a social media strategy delivered by a marketing communication consultant who is a savvy world traveler.
Vacation Rental Website Strategy
Unlock the freedom to market your rental without relying on OTA’s like Airbnb or Vrbo. When you launch a website, it creates opportunities for organic inbound traffic via Google (SEO), direct bookings and more.
Get a website strategy delivered by a marketing communication consultant who is a savvy world traveler.
Vacation Rental Social Media Strategy
Benefits
- Showcase your vacation rental outside of listing sites, with more flexibility
- Gain a platform for hosting virtual tours & resharing guest experiences
- Use strategic posting to reach more potential guests and increase demand
- Start using social media more strategically
What You Get
- Clear direction on which social media platform(s) to use and which not to use
- Custom guidelines / examples for strategic posts, stories, messaging and visuals
- List of impactful hashtags to reach more potential guests on social media
- Custom bio text
Delivered via Google Doc
Curated by a digital marketing professional of 12+ years with expertise in social, branding, copywriting, SEO & conversion optimization.
Vacation Rental Direct Booking Website Strategy
Benefits
- Understand what you need to do to launch a successful vacation rental website
- Enable direct bookings and keep more of the profit
- Drive organic traffic to your website from Google & more
- Open up marketing opportunities you didn't have before
What You Get
- Clear direction on how to launch (or improve) your website
- Guidelines for structure, navigation & strategic blog posts
- Tips for conversion optimization & email capture
- Keyword research & mapping
- SEO meta data
- SEO-friendly copywriting
- Custom starter list of 5 SEO-guided blog topic titles
Delivered via Google Doc
Curated by a digital marketing professional of 12+ years with expertise in SEO, copywriting, branding & conversion optimization.
Big-Picture Benefits
- Increase your bookings & net income
- Become less reliant on OTA websites like Airbnb
- Permeate the web with your brand image
- Achieve next-level marketing goals
Testimonials
“In a world filled with so-called SEO experts, Melissa is the real deal[…] We’ve seen an incredible jump in high-quality organic traffic and conversions as a result of working with Melissa. She’s a true digital marketing expert.”
Rick W.
What You Get
Expand Your Web Presence
Better marketing = more rental views.
Get More Rental Views
More views means higher booking potential.
Raise Your Occupancy Rate
Larger booking potential means higher occupancy.
Improve Ratings & Reviews
Happiness & higher occupancy means more reviews.
Increase Your Nightly Rate
A higher rate means more income.
Maximize Your Income
More income means more success.
Branding comes first.
Our Promise to You
If you're not 100% satisfied, we'll make it right. After all, your happiness and success is our priority.