Vacation Rental Branding Services
ColorMyBnb is the #1 resource for vacation rental branding services. Want a custom decor theme idea? Need branding files such as a logo for vacation rental branding? Whatever the case is, our vacation rental design consultant has an eye for aesthetics and 12+ years experience in marketing communication, brand strategy & travel.
Learn how to brand your Airbnb from an expert, and increase your booking revenue.
Brand Your Vacation Rental
Brand your vacation rental property or business with our boutique branding service. We offer three different levels of branding service for vacation rental owners.
Get a vacation rental brand strategy to increase your nightly rate, occupancy & repeat guests.
Quick Vacation Rental Brand Audit
Get a verbal critique of your vacation rental’s existing brand image and messaging to identify what needs improvement.
Receive general tips for how to better infuse branding throughout your listing.
Brand audit performed by a marketing communication consultant and savvy traveler.
Creative Brand Direction
Get general creative direction for branding your Airbnb. Inspired by your VR, location, target audience and the reasons people visit your area.
Receive guidance on image & messaging to increase bookings and make lasting impressions.
Brand direction provided by a marketing communication consultant who is a savvy traveler.
Brand Strategy Files
Get custom brand strategy files to use as specific guidelines to follow when implementing your new branding.
Receive custom brand direction (theme & style), name, logo, color palette, guidelines and decor list.
Detailed vacation rental brand strategy provided by a marketing communication consultant who is a savvy traveler.
Brand Audit (Screen Recorded)
**For hosts who want to get their feet wet & start with general guidance**
Benefits
- Get into the minds of potential Airbnb guests and their desire for experience
- Understand where your listing falls short on branding (and where it succeeds)
- Learn how to achieve better brand consistency (online & offline)
What You Get
- Video recording of our thoughts on your vacation rental's aesthetic & brand communication
- General tips for becoming more unique, consistent & competitive
- Identification of inconsistencies that might be holding you back
- Delivered via video file
- Verbalized critique as we navigate your listing on screen
- Constructive feedback (the good & not-so-good!)
Curated by a digital marketing professional of 12+ years with expertise in branding, copywriting, SEO & conversion optimization.
Creative Brand Direction
Benefits
- Discover a new or improved branding possibility for your Airbnb
- Uncover the features of your Airbnb that present a unique brand opportunity
- Turn your listing into a branded destination & experience
- Infuse branding throughout your listing (online & offline)
What You Get
- General creative brand direction for your Airbnb (theme, style & tone)
- Guidance on image and messaging to increase clicks, bookings & satisfaction
- Mood board
- General starter list of affordable on-brand items to incorporate into your vacation rental to enhance your decor
- Tips for better photos (great photos will help your brand!)
- Delivered via Google Doc
**When you purchase Creative Brand Direction, you don't need to purchase the Brand Audit**
Curated by a digital marketing professional of 12+ years with expertise in branding, copywriting, SEO & conversion optimization.
Vacation Rental Brand Strategy Files
Benefits
- Get a well-thought-out brand & theme ––tailored to your specific Airbnb!
- Stand out amongst other Airbnb's, hotels & vacation rentals
-
Get more views, wishlist saves, clicks & bookings
- Increase your nightly rate & occupancy rate
-
Achieve consistency in your brand communication
- Achieve high guest satisfaction and lasting impressions
- Turn your Airbnb into a destination to be experienced
- Attract media coverage & guests' social sharing
- Get reusable assets for your website, social, email, property signs & more!
What You Get
- Custom creative brand direction summary (theme, style & tone)
- Brand name
- Logo design & files
- Brand "story" (up to 150 words)
- Custom branding guidelines: image & messaging (useful for listing, social, website, ads, etc.)
- Mood board
- Color palette (includes hex codes)
- Custom curated list of affordable on-brand vacation rental decor items (shoppable!)
- Tips for better photos (great photos will help your brand)
- Delivered via Google Drive
**When you purchase Brand Strategy Files, you don't need to purchase the Brand Audit or Creative Brand Direction**
Curated by a digital marketing professional of 12+ years with expertise in branding, copywriting, SEO & conversion optimization.
Big-Picture Benefits: Vacation Rental Branding
- Enjoy the profits of a high-performance listing
- Prime your vacation rental for expansion outside of OTA's
- Create lasting impressions
- Attract the media & guest-generated content
Testimonials
“In a world filled with so-called SEO experts, Melissa is the real deal[…] We’ve seen an incredible jump in high-quality organic traffic and conversions as a result of working with Melissa. She’s a true digital marketing expert.”
Rick W.
What You Get
Solidify Your Brand
Better branding = more rental views.
Get More Rental Views
More views means higher booking potential.
Raise Your Occupancy Rate
Higher booking potential means higher occupancy.
Improve Ratings & Reviews
Happiness & higher occupancy means more reviews.
Increase Your Nightly Rate
A higher rate means more income.
Maximize Your Income
More income means more success.
Branding alone
won't cut it.
Our Promise to You
If you're not 100% satisfied, we'll make it right. After all, your happiness and success is our priority.